I’m Lovin’ It.
Producing and facilitating paid and organic social campaigns for one of the biggest brands in the world. Creating heartfelt, interesting and eye-catching content and working with a multitude of different teams and creative concepts.
International Menu Heist Campaign
Campaign promoted by McDonald’s that promoted their international menu, featuring limited menu items inspired by their global favourites from Japan, Germany, Italy and Belgium.
Oat Beverage Launch
McDonald’s announcement that they are now serving oat beverage as a non-dairy option in select drinks as well as a limited time Iced Cookie Butter Oat Latte for purchase.
McHappy Day 2025
Annual fundraising event in May organized by McDonald’s Canada to support the Ronald McDonald House Charities (RMHC). Portion of proceeds go to the chairty to help children sick
Production Credits
Creative Agency: Cossette
Producer: Hannah Elston
Executive Producer: Alix Ablaza
McHappy Day 2025
Animation/VFX: Goodform Studios
Content Creator: Panny Charoensuk
Gaffer: Gaurav Virkar
Sound Recordist: Andrew Lai
Production Assistant: Emily Stranges
Menu Heist
Content Creator: Melo Griffth
Gaffer: Kyle Boham
Food Stylist/Assist: Noah Witenoff/Allison
Set Designer: Emily Dickinson
Production Assistant: Emily Stranges
Oat Beverage
Content Creator: Panny Charoensuk
Gaffer: Gaurav Virkar
Food Stylist: Noah Witenoff
Production Assistant: Emily Stranges